P/E (Price/Earnings)
The price/earnings ratio of a company is the share price compared to the company’s earnings per share.
The ratio is used for valuing companies and finding out whether they are undervalued or overvalued. P/E is, therefore, what you pay to purchase a share of the company’s profit. If the price of the share is 90 and earnings per share is 10, then P/E is equal to 9.
A high P/E means that you’re paying a lot for the profit. On the other hand, a low P/E means that you are paying little on the profit.
While there are many reasons why companies are traded at different P / E, the main reason is usually the market’s belief (or lack of faith) in the company’s future.
If earnings are declining or little growth is expected in the future, there is a plausible reason to give the share a lower P / E than if much growth is expected.
It is natural for earnings per share to vary from year to year, but you should see a positive trend over a period of 5-10 years.
If the company has historically increased earnings per share by 5% per year, it may be natural to assume that earnings per share will grow by 5% also in the future. The following figure shows the development in earnings per share (EPS) and free cash flow per share for Swedish Match, a Swedish “sin-stock”:

In the above figure, Swedish Match shows a relatively steady and nice increase in earnings per share along with a steady and rising trend in EPS with a CAGR of 7%.
This is what you want when you invest: a steady trend that indicates that the company has stable earnings, which also makes it easier to estimate future earnings.
It is thoroughly documented that low P / E gives better returns than high P / E. David Dreman’s Contrarian Investment Strategies (published 1996) was one of the first books to deal only with what is called value investing. Dreman divided the shares into five quintiles rated P / E:
The investment firm Alpha Architect conducted a survey on P / E based on a universe of stocks consisting of mid-cap and large-cap stocks from 1964 to 2015. The returns looked like this when separated into different groups based on the P/E levels:
| S&P 500 | 9,52% |
| Glamor stocks | 7,77% |
| 2 | 8,04% |
| 3 | 10,7% |
| 4 | 8,76% |
| 5 | 9,2% |
| 6 | 9,0% |
| 7 | 11,75% |
| 8 | 12,45% |
| 9 | 12,92% |
| Value | 12,44% |
Glamor stocks are the most expensive stocks. This survey again shows that it is much better to buy the cheapest shares.
